The Internet Is Just Getting Started

2/24/21

We’ve only begun to scratch the surface of what is possible with technology. Internet opportunities aren’t like a gold rush, where the wealth creation is limited by supply that is drying up, a more accurate metaphor is how electricity enabled ongoing innovation for more than 100 years.

This idea was first promoted by Jeff Bezos. If you haven’t heard of Jeff, then you’ve likely heard of his brain child, the largest internet company in the world: Amazon, the everything store.

In 2002, the company almost died. The dot-com bubble burst and investors wondered if the internet was just a fad. Amazon needed capital to meet the needs of insatiable customers, but their stock was down 90% and capital had dried up. They started losing executives hand over fist and the future of the company looked incredibly uncertain.

One of Bezos’ executives commented at the time that he couldn’t understand why Jeff was so calm when everything seemed like it was on fire.

Jeff knew something they didn’t and what he knew turned out to be true. He shared his secret on the TED stage in 2003. The internet isn’t a gold rush that makes some wealthy until the supply of gold dries up. The internet is a horizontal enabling layer, like electricity, that will lead to innovation for the next 100 years.

The light bulb was just electricity’s first killer app, Bezos said, which helped wire America. Once electricity was in every home, it ushered in the golden age of appliances, a 50 year period of innovation. It startled with the iron, the fan, the vacuum, the washing machine, the toaster, the robot, and it continues to be the foundation for modern life.

As you know, electricity has become so much a part of life that when it goes out, we still switch on the switch and wonder momentarily why the light didn’t go on. 

Was he right? Well, we’re now 17 years into the metaphor and it continues to hold. In fact, as mentioned, Amazon is now the largest internet company in the world.

At the end of his talk he shared an advertisement from Sears in 1917, “use your electricity for more than light.” That is still where we are with the internet. In the next 50 years we’ll see everything become dependent on the internet’s enabling layer.

What does that mean for you? That means if you don’t have a solid internet strategy about how your business is going to compete online, then you’re not thinking far enough ahead.

Whether you’ve started on your strategy or not, we have some tips that will help you succeed. These tips are a free gift to you.

Download our free Guide to Tech Projects for Non-technical Founders.

If you need hands on help with your project, Buink has years of experience managing and completing technical projects on time, under budget, and with a high level of quality. Contact Buink today.

About The Author

Ben currently works as a senior developer and technical business consultant outside of Boulder, Colorado.

Read more about Ben

About Buink

Buink Web Development is a development shop founded in 2009 by Ben Buie. For years, Ben built and modified web assets for clients in Utah. In 2011, he moved the company to Colorado and in 2015 he started taking on new clients full-time.

Buink’s Core Values:

  • Cost effective technology (with business strategy in mind)
  • Eloquent, maintainable code
  • Responsive and transparent communication

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Dru Martin
Dru M.
15:41 25 Mar 21
Ben’s a super responsive, thoughtful, sharp and all around great guy to work with. Excellent with his trade. I’d recommend him to anyone. Thanks Ben!
Craig Adams
Craig A.
20:50 18 Jun 19
It was a pleasure to work with Ben and his team. It is rare to find such attention to high standards of coding and devops.
Lexi Steele
Lexi S.
15:36 18 Jun 19
Grateful to have Ben and his team as such a capable, reliable partner for completing client work!
Tom Showalter
Tom S.
13:18 14 Jun 19
I reached out to Buink after finding Ben’s name in a local developer/consultant listing in 2017, and I have to say, it has been an absolute pleasure to work with Buink. Ben consistently understands not just the development task laid in front of him but the business application behind the task. I’ve... never felt more comfortable with a development team than I do with Buink. I truly feel Ben and his team are integral partners in the success of my business.read more
Craig Scribner
Craig S.
22:01 13 Jun 19
Buink saved my company's bacon at a very critical moment during my company's evolution. With almost no warning we had found ourselves stranded without any dev support, even though we had hundreds of users from big brands every day logging into our application and relying on things to keep working.... We couldn't afford to have system failures, and I was amazed at—and will be forever grateful for—the way the Buink team stepped in and calmly assumed control of the craft. We and our clients were safe in their expert hands from that moment forward. I whole-heartedly recommend the quality of their work and the dedicated and ethical leadership they continually provide.read more
Marilyn Ference
Marilyn F.
22:47 13 May 19
I could not recommend Buink Web Development more highly. Ben and his team have recently developed a budgeting app for me (both web and IOS). I have had the opportunity of working with them for over a year and I am extremely happy with the results.I would say that the biggest plus for me is that I... trust Ben completely. From the very first, Ben has helped me make decisions that were in the best interest of my company. I have never felt like he is taking advantage of me. Ben does his best to keep the whole process very open and upfront. I have really appreciated that.I tell people all the time that I love my developers. And I do. I'm very happy that I chose to use Buink to develop my apps. It was the best business decision I could have made.If you are looking for someone to develop a website or app, I strongly suggest choosing Buink Web Development. They are fantastic!Marilyn Ference, President, Defend Your Money, LLCread more
James Landon Buie
James Landon B.
01:33 28 Aug 18
Great company to help with all your web design needs!
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