Filter Candidates Well


We use a combination of cultural fit, confidence, and reputation.

Cultural Fit

Cultural fit varies based on the company, team, and project so there isn’t much value I can add for you here, except that you need to determine what your values are (e.g. Quality, Value, Clarity) and find people who share them. It isn’t so important that they have the same personality, hobbies, etc., in fact, a lot of diversity is great, it is more important that they share the same values.

Confidence and the Dunning-Kruger Effect

When doing hard, new things, you have to find people who are confident in their abilities. In development, we call these abilities skills. They include languages, frameworks, paradigms, patterns, etc. We look for developers who are confident in the skills we need. 

The problem with confidence is best illustrated by the Dunning-Kruger Effect. This term was coined by two Cornell psychologists who found a “cognitive bias whereby people who are incompetent at something are unable to recognize their own incompetence.” Forbes 

In one experiment, for example, they asked participants to rate how funny jokes were and then asked them how good a judge of humor they think they are. They found that those that were the worst at judging which jokes would be funny, also rated themselves the best judges of humor. 

This and other studies led to the conclusion that less experienced people overestimate their abilities; in other words, they’re more confident than they should be, so their confidence doesn’t mean anything. Confidence is good, only if they have the experience to back it up.

We ask developers about their confidence in the skills we need in several different ways during pre-screening as well as in the interview, but given this human bias, we can’t just take the developers confidence at face value. We must discount their confidence rating based on their level of experience.

For instance, if our project requires a high level of confidence in React, a JavaScript front-end framework, we ask about the developers confidence in that skill in several different ways, both in ranking as well as imaginary tasks. If the developer rates themselves at an expert level, but they have only 1-2 years of experience, we must discount their level of confidence. The only exception to this is if the developer has a lot of experience in a related technology like Angular or Vue.

Reputation Economy

We’re in a reputation economy now. Gone are the days when we check references, I’m more interested in online reputation, connections, followers, recommendations, and reviews. The best guarantee that you won’t be stiffed by a bad developer is if you can leave them a review that hurts if they do.

We only end up considering about 1% of applicants. That means based on our filter questions and resume review, we only end up sending 1% of applicants to the hiring manager.


Filtering candidates based on fit, reputation, and confidence is the first step, testing is the next step. Learn more about how we test developers and get other tips in our free Guide to Tech Projects for Non-technical Founders.

If you need hands on help with your project, Buink has years of experience managing and completing technical projects on time, under budget, and with a high level of quality. Contact Buink today.

About The Author

Ben currently works as a senior developer and technical business consultant outside of Boulder, Colorado.

Read more about Ben

About Buink

Buink Web Development is a website development company founded in 2009. Although we still focus on web development, we now offer digital marketing services, web design, local SEO services, ecommerce website design, and custom logo design

Our value proposition: Buink can help you unleash the power of the internet and help your business scale with superior quality code at a competitive price and in a transparent, honest way. 

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Cycle S.
Cycle S.
Buink generously helped us optimize our Google Ads for an upcoming community event. He expertly walked us through our dashboard making precise recommendations that helped us launch a successful campaign. Google Ads were much more difficult to get going than we anticipated, so we were very grateful... for the more
Dave G.
Dave G.
Buink is a great place to work, as well as a great place to have quality software written. I originally contracted Buink for some web development, and it worked out so well we began working together on many different projects. Definitely an honest transparent company that needs to be considered for... your software more
Dru M.
Dru M.
Ben’s a super responsive, thoughtful, sharp and all around great guy to work with. Excellent with his trade. I’d recommend him to anyone. Thanks Ben!
Craig A.
Craig A.
It was a pleasure to work with Ben and his team. It is rare to find such attention to high standards of coding and devops.
Lexi S.
Lexi S.
Grateful to have Ben and his team as such a capable, reliable partner for completing client work!
Tom S.
Tom S.
I reached out to Buink after finding Ben’s name in a local developer/consultant listing in 2017, and I have to say, it has been an absolute pleasure to work with Buink. Ben consistently understands not just the development task laid in front of him but the business application behind the task. I’ve... never felt more comfortable with a development team than I do with Buink. I truly feel Ben and his team are integral partners in the success of my more
Marilyn F.
Marilyn F.
I could not recommend Buink Web Development more highly. Ben and his team have recently developed a budgeting app for me (both web and IOS). I have had the opportunity of working with them for over a year and I am extremely happy with the results.I would say that the biggest plus for me is that I... trust Ben completely. From the very first, Ben has helped me make decisions that were in the best interest of my company. I have never felt like he is taking advantage of me. Ben does his best to keep the whole process very open and upfront. I have really appreciated that.I tell people all the time that I love my developers. And I do. I'm very happy that I chose to use Buink to develop my apps. It was the best business decision I could have made.If you are looking for someone to develop a website or app, I strongly suggest choosing Buink Web Development. They are fantastic!Marilyn Ference, President, Defend Your Money, LLCread more
James Landon B.
James Landon B.
Great company to help with all your web design needs!
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