Avoid This Nightmare


I’m going to talk a little bit about a nightmare I found myself in as a non-technical founder and what you can do to avoid it.

I was a young professional with a small family and a 9-5 job in corporate America. I had big dreams of starting my own business. I was a glutton for punishment and I couldn’t get this idea out of my head.

I needed a web application but at the time I didn’t even understand the difference between a web app and a website. Maybe you can relate? I didn’t understand a lot of things.

My idea was to be the Groupon of products for parents. This was about a year before Groupon became well known, so it actually wasn’t bad timing.

I had a 2-year-old at home and another one on the way and I noticed there are a lot of junk products on the market. I figured I could leverage reviews and giveaways to help other parents find the great stuff.

I reached out to some local web developers and they were quoting a minimum of 25k. Talk about sticker shock! I had only 10k to my name and I didn’t want to risk it all, but I kept searching. Eventually, I found an onshore company that used offshore resources. They quoted 5k and I signed on the dotted line for my first website, my first golden shovel.

I sent them the requirements and I quickly realized how literal they interpret and execute everything I said. The communication barrier is real! With the differences in timezone, misunderstandings would take days to correct. But I pressed on.

Finally, months later, I had what seemed like a working app. Sure, it cost me twice as much, coming in at a cool 10k, my entire savings, but it worked! At least appeared to work. Up to this point, they wouldn’t let me see any of the code. I guess they were worried I’d just cut and run.

What I saw taught me a lesson I’ll never forget. I could not believe it. I was ruined! I’d spent all my savings and I was out of business before I’d even launched.

The code was bad. I’m talking, spaghetti code with a side of logic noodle knots. They had hacked the WordPress core files making my site impossible to update automatically. Worst of all, they had left many security loopholes. As I looked through the code, even with my non-technical eye, I could see opportunities for a hacker to exploit or dump customer lists and emails (these days you can be sued for less than that).

I spent the next year, plugging up the holes of that ship. I’ve since spent 11 more years learning how to complete technical projects successfully, on budget, and on time.

I’ve written a guide to help you avoid this nightmare. This free gift is the best of what I’ve learned.

I’m not holding anything back. Why? Because I haven’t written a book yet. 🙂

Download our free Guide to Tech Projects for Non-technical Founders.

If you need hands on help with your project, Buink has years of experience managing and completing technical projects on time, under budget, and with a high level of quality. Contact Buink today.

About The Author

Ben currently works as a senior developer and technical business consultant outside of Boulder, Colorado.

Read more about Ben

About Buink

Buink Web Development is a website development company founded in 2009. Although we still focus on web development, we now offer digital marketing services, web design, local SEO services, ecommerce website design, and custom logo design

Our value proposition: Buink can help you unleash the power of the internet and help your business scale with superior quality code at a competitive price and in a transparent, honest way. 

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Cycle S.
Cycle S.
Buink generously helped us optimize our Google Ads for an upcoming community event. He expertly walked us through our dashboard making precise recommendations that helped us launch a successful campaign. Google Ads were much more difficult to get going than we anticipated, so we were very grateful... for the advice.read more
Dave G.
Dave G.
Buink is a great place to work, as well as a great place to have quality software written. I originally contracted Buink for some web development, and it worked out so well we began working together on many different projects. Definitely an honest transparent company that needs to be considered for... your software needs.read more
Dru M.
Dru M.
Ben’s a super responsive, thoughtful, sharp and all around great guy to work with. Excellent with his trade. I’d recommend him to anyone. Thanks Ben!
Craig A.
Craig A.
It was a pleasure to work with Ben and his team. It is rare to find such attention to high standards of coding and devops.
Lexi S.
Lexi S.
Grateful to have Ben and his team as such a capable, reliable partner for completing client work!
Tom S.
Tom S.
I reached out to Buink after finding Ben’s name in a local developer/consultant listing in 2017, and I have to say, it has been an absolute pleasure to work with Buink. Ben consistently understands not just the development task laid in front of him but the business application behind the task. I’ve... never felt more comfortable with a development team than I do with Buink. I truly feel Ben and his team are integral partners in the success of my business.read more
Marilyn F.
Marilyn F.
I could not recommend Buink Web Development more highly. Ben and his team have recently developed a budgeting app for me (both web and IOS). I have had the opportunity of working with them for over a year and I am extremely happy with the results.I would say that the biggest plus for me is that I... trust Ben completely. From the very first, Ben has helped me make decisions that were in the best interest of my company. I have never felt like he is taking advantage of me. Ben does his best to keep the whole process very open and upfront. I have really appreciated that.I tell people all the time that I love my developers. And I do. I'm very happy that I chose to use Buink to develop my apps. It was the best business decision I could have made.If you are looking for someone to develop a website or app, I strongly suggest choosing Buink Web Development. They are fantastic!Marilyn Ference, President, Defend Your Money, LLCread more
James Landon B.
James Landon B.
Great company to help with all your web design needs!
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