Website Rebuild


We finished most of this website rebuild months ago but we did some final touches including some SEO improvements these past couple months. We won’t mention the name of this client at this time because they’ve since decided to redesign the site again before launching (long story).

The over all project was to take their old site, give it a facelift, improve its performance, increase it’s traffic, and make it easier to add content. I think we accomplished all of those goals.

We put a lot of thought and energy into making the site easy to maintain and most, if not all, of the content can easily be edited by the client without needing to pay a developer. The client can add carousels, tabbed sections, buttons, product sliders, product showcases, story showcases, and category showcases. This helps them create beautiful and functional pages all without developer time. The more content they create, the more traffic they’ll get, so making the site easy to maintain also drives our goal to increase traffic.

One highlight of this project is our use of Gutenberg blocks and enforcing a hard separation between data related code (found in the plugin section of the site) and view related code (found in the theme section of the site). This is something that we’ve seen very few of our competitors do, but that provides lots of benefits. For instance, it will give future developers the ability to manage the data and view separately, making re-skinning easy. A lot of time and money is invested in creating the content, so we don’t want to risk loosing that investment when the company needs another facelift.

Part of this project was to allow users to dynamically see the product information and inventories in the client’s legacy ERP system. We created a custom WordPress plugin to manage that integration. This integration makes the site more valuable for potential customers and in-turn more valuable for the company.

Another benefit of this site is document management. This client has a lot of documents that they share with their clients and these documents need to be updated often. To help them with this task, we created a documents post type to give documents their own section. This will allow them to manage these documents with ease.

We also created several different page templates that the client can use to add pages at-will. These templates include: About Us Page, Blog and Blog Filter Pages, Business Owner Page, Career Page, Document and Document Single Page, Customer Stories, Front Page, Location Contact Page, Products Page, Sales Product Page, Search Page.

We ended the project with a little SEO structure work. We optimized the site code and images to signal to search engines that we’re a credible place for users. We did some work making sure we don’t have any broken links when we launch the new site. We also implemented some code to make sure images are sized right and served in next-gen formats. Lastly, we improved the page speed so the site loads fast. As you approach perfect browser scores you get diminishing returns, but we’re happy with the scores we ended with:

About The Author

Ben currently works as a senior developer and technical business consultant outside of Boulder, Colorado.

Read more about Ben

About Buink

Buink Web Development is a development shop founded in 2009 by Ben Buie. For years, Ben built and modified web assets for clients in Utah. In 2011, he moved the company to Colorado and in 2015 he started taking on new clients full-time.

Buink’s Core Values:

  • Cost effective technology (with business strategy in mind)
  • Eloquent, maintainable code
  • Responsive and transparent communication

Read more about Buink

Dave G.
Dave G.
14:05 13 Aug 23
Buink is a great place to work, as well as a great place to have quality software written. I originally contracted Buink for some web development, and it worked out so well we began working together on many different projects. Definitely an honest transparent company that needs to be considered for... your software more
Dru M.
Dru M.
15:41 25 Mar 21
Ben’s a super responsive, thoughtful, sharp and all around great guy to work with. Excellent with his trade. I’d recommend him to anyone. Thanks Ben!
Seth L.
Seth L.
21:36 29 Jun 19
Ben and team are incredible to work with. They are reliable and proficient. I'd highly recommend hiring them for web development work. SethVOLTAGE
Craig A.
Craig A.
20:50 18 Jun 19
It was a pleasure to work with Ben and his team. It is rare to find such attention to high standards of coding and devops.
Lexi S.
Lexi S.
15:36 18 Jun 19
Grateful to have Ben and his team as such a capable, reliable partner for completing client work!
Tom S.
Tom S.
13:18 14 Jun 19
I reached out to Buink after finding Ben’s name in a local developer/consultant listing in 2017, and I have to say, it has been an absolute pleasure to work with Buink. Ben consistently understands not just the development task laid in front of him but the business application behind the task. I’ve... never felt more comfortable with a development team than I do with Buink. I truly feel Ben and his team are integral partners in the success of my more
Marilyn F.
Marilyn F.
22:47 13 May 19
I could not recommend Buink Web Development more highly. Ben and his team have recently developed a budgeting app for me (both web and IOS). I have had the opportunity of working with them for over a year and I am extremely happy with the results.I would say that the biggest plus for me is that I... trust Ben completely. From the very first, Ben has helped me make decisions that were in the best interest of my company. I have never felt like he is taking advantage of me. Ben does his best to keep the whole process very open and upfront. I have really appreciated that.I tell people all the time that I love my developers. And I do. I'm very happy that I chose to use Buink to develop my apps. It was the best business decision I could have made.If you are looking for someone to develop a website or app, I strongly suggest choosing Buink Web Development. They are fantastic!Marilyn Ference, President, Defend Your Money, LLCread more
James Landon B.
James Landon B.
01:33 28 Aug 18
Great company to help with all your web design needs!
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