The search engine optimization industry is filled with snake oil salesmen and charlatans. It amazes me that it still thrives as much as it does.
That said, search engine optimization is definitely a service that many businesses could benefit from. This is why it thrives. There is value to be gained, but signing a monthly recurring plan where you have no visibility into the work isn’t the answer.
We started work with Hepworth by presenting a strategy and then executing it week by week. Once we’d fully executed the strategy, we created a new one and continued.
We educate the client on the strategy and are fully transparent about the work that we’re doing.
One of the first steps in the strategy was to create a series of reports to track progress. We’re proud to have been able to increase their organic traffic from last year by over 100% for several months in a row.