New Website


We built a new website for an existing client. They launched a new product and they wanted to get started on the right foot.

We started with the copy and tasked one of our skilled copywriters to capture the essence of the product offering. We wanted a good balance between sales copy, search engine copy, and general information.

The copy laid the foundation for the design. We worked closely with the client to capture a look and feel that would be professional, functional, and effective. After a couple iterations we moved on to the other pages. One thing you’ll notice in the design is how we attempted to tell the story of how the device can benefit heavy equipment.

We wanted to launch as quickly as possible and started developing before the entire design was done. Overlapping design and development have some tradeoffs but if speed is a priority, then I highly recommend that strategy.

The development stage went as planned. We engaged a very skilled developer that was a little new to WordPress. We got the benefit of his great experience in PHP and front-end development but we had to help him get up to speed on strategies we can leverage in WordPress. Although it took him a little longer than if we’d engaged a WordPress expert, the entire project came in under budget because we saved a lot in the design phase.

One highlight of our development is the way we separate the data models from the theme by using a custom plugin and custom Gutenberg blocks. I’ve talked about this before but this architecture makes it really easy for future developers to update the themes.

Another highlight is that this client decided to go with a fully custom theme. Themes we build from the ground up are much less likely to need costly updates as WordPress updates the WordPress core. To give you an example, the site that you’re reading this on has had minimal updates for the past 8 years. Sure, it probably does need a design refresh, but at least we haven’t been forced to do an update.

Lastly, this client knows the value of search engine optimization, so we ended the project by doing a full review and optimization to get our performance and seo scores to be very high. We don’t need them to be 100% because some of the factors in the score don’t actually matter that much for getting traffic, but we try to get them as high as we can within a reasonable budget. This work will set the foundation for future SEO content to attract traffic.

About The Author

Ben currently works as a senior developer and technical business consultant outside of Boulder, Colorado.

Read more about Ben

About Buink

Buink Web Development is a development shop founded in 2009 by Ben Buie. For years, Ben built and modified web assets for clients in Utah. In 2011, he moved the company to Colorado and in 2015 he started taking on new clients full-time.

Buink’s Core Values:

  • Cost effective technology (with business strategy in mind)
  • Eloquent, maintainable code
  • Responsive and transparent communication

Read more about Buink

Dave G.
Dave G.
14:05 13 Aug 23
Buink is a great place to work, as well as a great place to have quality software written. I originally contracted Buink for some web development, and it worked out so well we began working together on many different projects. Definitely an honest transparent company that needs to be considered for... your software more
Dru M.
Dru M.
15:41 25 Mar 21
Ben’s a super responsive, thoughtful, sharp and all around great guy to work with. Excellent with his trade. I’d recommend him to anyone. Thanks Ben!
Seth L.
Seth L.
21:36 29 Jun 19
Ben and team are incredible to work with. They are reliable and proficient. I'd highly recommend hiring them for web development work. SethVOLTAGE
Craig A.
Craig A.
20:50 18 Jun 19
It was a pleasure to work with Ben and his team. It is rare to find such attention to high standards of coding and devops.
Lexi S.
Lexi S.
15:36 18 Jun 19
Grateful to have Ben and his team as such a capable, reliable partner for completing client work!
Tom S.
Tom S.
13:18 14 Jun 19
I reached out to Buink after finding Ben’s name in a local developer/consultant listing in 2017, and I have to say, it has been an absolute pleasure to work with Buink. Ben consistently understands not just the development task laid in front of him but the business application behind the task. I’ve... never felt more comfortable with a development team than I do with Buink. I truly feel Ben and his team are integral partners in the success of my more
Marilyn F.
Marilyn F.
22:47 13 May 19
I could not recommend Buink Web Development more highly. Ben and his team have recently developed a budgeting app for me (both web and IOS). I have had the opportunity of working with them for over a year and I am extremely happy with the results.I would say that the biggest plus for me is that I... trust Ben completely. From the very first, Ben has helped me make decisions that were in the best interest of my company. I have never felt like he is taking advantage of me. Ben does his best to keep the whole process very open and upfront. I have really appreciated that.I tell people all the time that I love my developers. And I do. I'm very happy that I chose to use Buink to develop my apps. It was the best business decision I could have made.If you are looking for someone to develop a website or app, I strongly suggest choosing Buink Web Development. They are fantastic!Marilyn Ference, President, Defend Your Money, LLCread more
James Landon B.
James Landon B.
01:33 28 Aug 18
Great company to help with all your web design needs!
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