Organization Is A Synonym For Business


This is the last post in my series of things I learned in Projects in Entrepreneurial Companies, a class I took last semester at CU. In the class, students are paired with local startups to complete a small project and understand the entrepreneurial process more fully. Every week, the MBA students in the class meet to talk about everyone’s insights. One that I found insightful from a classmate was the reminder that structure is good for a startup.

This insight isn’t particularly hard for me to accept. I’ve been saying for years that there’s a reason that organization is a synonym for business. Structure allows businesses to leverage the power of automation, to deliver value consistently, and to grow efficiently.

At the same time, I see the other side of the structure coin. One of the beauties of a startup is they are nimble (they can change their course easily), and they are innovative (they are open to new ideas that could bring value to society). Sometimes structure cements the status quo and snuffs new ideas. In addition, structure is costly. For instance, the organizational and administration skills of an MBA are expensive and can’t be justified when those skills aren’t leveraged across an organization.

Like everything in life, structure needs to be balanced. Taking the position that no structure is needed will often leave entrepreneurs spinning their wheels wasting resources. On the other hand, too much structure can smother creativity and innovation. The balance will differ with every team, industry, and stage of the company; but if you want your company to grow to anything substantial, structure will eventually be your best friend. The trick is to prevent it from stifling innovation.

About The Author

Ben currently works as a senior developer and technical business consultant outside of Boulder, Colorado.

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About Buink

Buink Web Development is a development shop founded in 2009 by Ben Buie. For years, Ben built and modified web assets for clients in Utah. In 2011, he moved the company to Colorado and in 2015 he started taking on new clients full-time.

Buink’s Core Values:

  • Cost effective technology (with business strategy in mind)
  • Eloquent, maintainable code
  • Responsive and transparent communication

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Dru M.
Dru M.
15:41 25 Mar 21
Ben’s a super responsive, thoughtful, sharp and all around great guy to work with. Excellent with his trade. I’d recommend him to anyone. Thanks Ben!
Seth L.
Seth L.
21:36 29 Jun 19
Ben and team are incredible to work with. They are reliable and proficient. I'd highly recommend hiring them for web development work. SethVOLTAGE
Craig A.
Craig A.
20:50 18 Jun 19
It was a pleasure to work with Ben and his team. It is rare to find such attention to high standards of coding and devops.
Lexi S.
Lexi S.
15:36 18 Jun 19
Grateful to have Ben and his team as such a capable, reliable partner for completing client work!
Tom S.
Tom S.
13:18 14 Jun 19
I reached out to Buink after finding Ben’s name in a local developer/consultant listing in 2017, and I have to say, it has been an absolute pleasure to work with Buink. Ben consistently understands not just the development task laid in front of him but the business application behind the task. I’ve... never felt more comfortable with a development team than I do with Buink. I truly feel Ben and his team are integral partners in the success of my more
Marilyn F.
Marilyn F.
22:47 13 May 19
I could not recommend Buink Web Development more highly. Ben and his team have recently developed a budgeting app for me (both web and IOS). I have had the opportunity of working with them for over a year and I am extremely happy with the results.I would say that the biggest plus for me is that I... trust Ben completely. From the very first, Ben has helped me make decisions that were in the best interest of my company. I have never felt like he is taking advantage of me. Ben does his best to keep the whole process very open and upfront. I have really appreciated that.I tell people all the time that I love my developers. And I do. I'm very happy that I chose to use Buink to develop my apps. It was the best business decision I could have made.If you are looking for someone to develop a website or app, I strongly suggest choosing Buink Web Development. They are fantastic!Marilyn Ference, President, Defend Your Money, LLCread more
James Landon B.
James Landon B.
01:33 28 Aug 18
Great company to help with all your web design needs!
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