Marketing For Startups

2/27/13

Unfortunately, the MBA program rejected my appeal to attend the BDW startup class for class credit. Fortunately, with the help of Sharon Matusik, I created an independent study class where I’m going to write a paper on entrepreneurial curriculums. Part of the research includes attending the BDW startup class and interviewing the students and teacher.

I attended tonight and Robert Reich, a serial entrepreneur and instructor of startup, shared a great article on marketing for startups. One of the first lessons I learned as an entrepreneur is that when you build it, no one comes. As such, I really think marketing is one of the most important things a startup can do, but not marketing in a traditional sense, marketing for startups is different because it usually costs nothing.

Use the article above for ideas, and think outside the box!

When launching my first real company, MyNiceTie, I made horribly under-produced how to tie a tie videos before YouTube was an internet staple. Eventually the videos got traction and today they have over 15 million views and they account for most of our revenue and profit. When launching my next startup, HappyFreebie, I formed two teams of bloggers who embed giveaways and discounts into their blogs, which allow their readers to enter to win and buy without ever leaving a blog they trust. Both of these techniques cost me nothing but had a big impact.

In the end, the most important marketing you can do is build a killer product that people will share because they love it so much.

If you want to read more about startup marketing, here are some other good posts:

About The Author

Ben currently works as a senior developer and technical business consultant outside of Boulder, Colorado.

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About Buink

Buink Web Development is a development shop founded in 2009 by Ben Buie. For years, Ben built and modified web assets for clients in Utah. In 2011, he moved the company to Colorado and in 2015 he started taking on new clients full-time.

Buink’s Core Values:

  • Cost effective technology (with business strategy in mind)
  • Eloquent, maintainable code
  • Responsive and transparent communication

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Dave G.
Dave G.
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Buink is a great place to work, as well as a great place to have quality software written. I originally contracted Buink for some web development, and it worked out so well we began working together on many different projects. Definitely an honest transparent company that needs to be considered for... your software needs.read more
Dru M.
Dru M.
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Ben’s a super responsive, thoughtful, sharp and all around great guy to work with. Excellent with his trade. I’d recommend him to anyone. Thanks Ben!
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Seth L.
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Ben and team are incredible to work with. They are reliable and proficient. I'd highly recommend hiring them for web development work. SethVOLTAGE
Craig A.
Craig A.
20:50 18 Jun 19
It was a pleasure to work with Ben and his team. It is rare to find such attention to high standards of coding and devops.
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Lexi S.
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Grateful to have Ben and his team as such a capable, reliable partner for completing client work!
Tom S.
Tom S.
13:18 14 Jun 19
I reached out to Buink after finding Ben’s name in a local developer/consultant listing in 2017, and I have to say, it has been an absolute pleasure to work with Buink. Ben consistently understands not just the development task laid in front of him but the business application behind the task. I’ve... never felt more comfortable with a development team than I do with Buink. I truly feel Ben and his team are integral partners in the success of my business.read more
Marilyn F.
Marilyn F.
22:47 13 May 19
I could not recommend Buink Web Development more highly. Ben and his team have recently developed a budgeting app for me (both web and IOS). I have had the opportunity of working with them for over a year and I am extremely happy with the results.I would say that the biggest plus for me is that I... trust Ben completely. From the very first, Ben has helped me make decisions that were in the best interest of my company. I have never felt like he is taking advantage of me. Ben does his best to keep the whole process very open and upfront. I have really appreciated that.I tell people all the time that I love my developers. And I do. I'm very happy that I chose to use Buink to develop my apps. It was the best business decision I could have made.If you are looking for someone to develop a website or app, I strongly suggest choosing Buink Web Development. They are fantastic!Marilyn Ference, President, Defend Your Money, LLCread more
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James Landon B.
01:33 28 Aug 18
Great company to help with all your web design needs!
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